To promote Bing, Microsoft’s search engine, at the Cannes Lions awards, we totally transformed two five-star suites at the Hôtel Barrière Le Majestic into exceptional experiential spaces for VIP guests.
As well as discovering more about the power of Bing, guests enjoyed Microsoft HoloLens demos – interacting with high-definition holograms in front of a stunning (and real) ocean view. To complete the experience, we created additional Bing hospitality with a party on board a yacht moored at Cannes.
Generali, a global player in insurance and financial products, needed to explain the benefits of its business to a global audience in a clear, cross-cultural style.
With the fabulous team at Mummu, we created a storyline and animation that brings to life the reasons for choosing Generali in a way that shows the company’s commitment to “protecting and enhancing people’s lives”.
For Mobidiag, a leading innovator of in vitro diagnostics technology, Touch Helsinki created a standout presence at the European Congress of Clinical Microbiology and Infectious Diseases – one of the sector’s largest and most influential gatherings.
As an integral part of the Mobidiag team, we helped shape the design, branding and content of a stand that attracted industry leaders. Centre-stage was an innovative new molecular testing solution that sets new standards of accessibility, affordability and performance.
Our Helsinki team has been busy working with Battery, a famous energy drinks brand in Scandinavia, launching a new soft drink – Battery Vitamin Energy. This is aimed at customers who might not have tried energy drinks before.
As well as working on the product concept, Touch created packaging design and the launch campaign across TV, billboards, online, and point of sale.
Microsoft wanted to reinforce its commitment to all things mobile by showcasing its products and services at Mobile World Congress, the industry’s biggest annual event (101,000 visitors), held annually in Barcelona.
So we created a stand where every visitor interaction strengthened the power of the brand. The distinctive café-style environment produced a feeling of authenticity, warmth and welcome. Lots of visitors had fun with the latest exciting mobile technologies from the world of Microsoft. A suite of meeting rooms combined comfort with practicality. And the catering went down a treat.
Howard Schultz, Starbucks chairman and CEO, visited London to launch this year’s Starbucks Barista Championship, a nationwide competition to find the company’s top coffee experts. We created a special in-store launch environment inspired by Starbucks’ use of natural materials, including custom hessian backdrops, wood and cotton. A celebratory lunch for 100 Starbucks employees and their families at the Science Museum provided the perfect opportunity for a sneak peak (and taste) of the very latest summer drinks.