For Starbucks EMEA, we created a two-day experience in London where 500 of the company’s leaders gathered to learn about a new plan which aims to grow the region’s share of group revenues over the next five years. Strategic and operational initiatives were cascaded to all delegates through a series of interactive breakout experiences.
This event also featured the Starbucks EMEA Barista Championship, where the region’s most talented baristas competed for the ultimate honour. At an awards dinner, exceptional stories from across the region that embodied the values and mission of Starbucks were recognised.
We helped Generali Group – a major player in global insurance and financial services – share its strategic plan to media and analysts at the company’s Investor Day in London. Working with Generali’s communications and marketing teams, we ensured that every aspect of the Investor Day brought the brand to life.
From venue finding to creatively expressing the Generali brand in imaginative ways, our turnkey service meant the overall experience was perfectly aligned with the company’s strategic intent to “deliver excellence in everything we do.”
To promote Bing, Microsoft’s search engine, at the Cannes Lions awards, we totally transformed two five-star suites at the Hôtel Barrière Le Majestic into exceptional experiential spaces for VIP guests.
As well as discovering more about the power of Bing, guests enjoyed Microsoft HoloLens demos – interacting with high-definition holograms in front of a stunning (and real) ocean view. To complete the experience, we created additional Bing hospitality with a party on board a yacht moored at Cannes.
Generali, a global player in insurance and financial products, needed to explain the benefits of its business to a global audience in a clear, cross-cultural style.
With the fabulous team at Mummu, we created a storyline and animation that brings to life the reasons for choosing Generali in a way that shows the company’s commitment to “protecting and enhancing people’s lives”.
For Mobidiag, a leading innovator of in vitro diagnostics technology, Touch Helsinki created a standout presence at the European Congress of Clinical Microbiology and Infectious Diseases – one of the sector’s largest and most influential gatherings.
As an integral part of the Mobidiag team, we helped shape the design, branding and content of a stand that attracted industry leaders. Centre-stage was an innovative new molecular testing solution that sets new standards of accessibility, affordability and performance.
Our Helsinki team has been busy working with Battery, a famous energy drinks brand in Scandinavia, launching a new soft drink – Battery Vitamin Energy. This is aimed at customers who might not have tried energy drinks before.
As well as working on the product concept, Touch created packaging design and the launch campaign across TV, billboards, online, and point of sale.